Our Mission
Hoops4HIM exists to coordinate, promote, encourage, organize, and provide youth basketball programming to the surrounding and greater communities to advance health, social, educational, vocational, mental, moral, physical, and character development of youth, all with an environment and culture that reflects the gospel of Jesus Christ.
Founder & CEO
Adam Lynch
Adam Lynch is the Founder and CEO of Hoops4HIM and the Head Men's Basketball Coach at Northwest University in Kirkland, Washington. With 29 years of coaching experience—including eight years at the collegiate level and fourteen years as a varsity high school head coach—Adam is passionate about developing young athletes both on and off the court.
After more than 27 years serving in Christian education, Adam founded Hoops4HIM to provide a basketball experience that emphasizes faith, character, skill development, and meaningful relationships. His coaching philosophy is centered on servant leadership and the belief that an athlete's identity is found in Christ, not in their performance.
Through Hoops4HIM, Adam is committed to helping young people grow spiritually, mentally, and physically while inspiring them to pursue excellence in basketball, life, and their faith. Adam lives in the Pacific Northwest with his family and is committed to investing in the next generation of athletes, coaches, and leaders.
director
George reidy
George played five seasons of NCAA Division II basketball at Northwest Nazarene University and Azusa Pacific University, starting 116 games throughout his college career.
As a senior at Azusa Pacific, he was part of a PacWest Conference Tournament Championship team and was recognized as the tournament’s MVP. He also earned First Team All-West Region honors during the NCAA Division II National Tournament.
Before college, George was named Washington 1A State Player of the Year at Cedar Park Christian High School.
Today, George leads Hoops4HIM Idaho with a focus on long-term player development. His goal is to create a positive, Christ-centered environment where athletes can grow in skill, confidence, and character. He is passionate about helping players learn how to think the game, compete the right way, and carry those habits into life beyond basketball.
“George took tremendous steps in his on-the-court development here at NNU. It is all due to his discipline, passion for the game, and attention to detail that set him apart as a player. His ability to train up, care, listen, and share wisdom from his past when it is needed to young hoopers of the game is what will separate his coaching from the rest.”
- Coach Hawkins, NNU Men’s Head Coach
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